Case Study Academy

Stop losing projects you know you can deliver.

Learn how to write killer case studies that actually enable sales, plus how to use them to close >$100k web dev projects

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This is not some "offer-something-surface-level-and-go-pitching" type of deal. This is an in-depth, step-by-step, actionable course that'll teach you the art of effectively conveying the true value of your work, and put you on track to lose less and win more.

Who this course is for

If you are...

  1. An owner at a web dev agency who knows you can deliver bigger and better-paying projects but are finding it difficult to land them...

  2. An SDR / BDR / AE who's wasting time on conversations that slowly fizzle out (or worse, never begin), but wants to start closing more and crushing their targets...

  3. A writer / marketer who wants to learn how to write case studies that actually enable sales, and become indispensable at your job (or land one)...

  4. Anyone who wants to master the art of crafting compelling business narratives that move conversations forward, convince CXOs, and get you to the finish line...

This course is for you.

What you'll learn

Within 4 days, you'll master the A-Z of case studies

  1. First, you'll figure out if case studies are worth the investment for you, based on your current situation

  2. Second, you'll learn how to get clients to agree to do case studies, and what processes to set up to avoid common pitfalls

  3. Third, you'll learn to write killer case studies that'll help you land those projects you knew you could deliver but didn't bag

  4. Fourth. Publishing a case study is only half the job. In the last module, you'll learn how to use case studies in the sales process to close deals, and to get new leads

Course Outline

Professional headshot of Ashutosh Bhosale

👋 Hi, I'm Ashutosh, creator of Case Study Academy.l've written case studies that have helped bring in enterprise WordPress projects worth >$100k.This was at rtCamp.Now I want to help more agencies win their dream projects and clients, grab their share of the ever-growing pie of deep-pocket web dev work, and make a name for themselves.This course covers everything I know about creating and using case studies to get leads and close deals; with real examples from successful agencies, personal anecdotes, and lessons learnt from my mistakes.

FAQ

Case Study Academy

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Marketing message examples

Look at how these simple and error-free agency websites effectively convey their marketing message.

  1. 10up

    Tagline: We make the web better by finely crafting websites & tools for content creators.

    Message: We think of what we do as a craft. We're so good that we're making the web itself better by gracing it with the websites and tools we build. We work with people in the business of creating content (think publishers and other media companies).

  2. Humanmade

    Tagline: Delivering the world’s largest WordPress experiences.

    Message: Think your WordPress project's impossibly huge? Not for us. Actually, that's exactly what we want.

  3. wdg

    Tagline: Digital transformations for purpose driven organizations.

    Message: Platform migrations, redesigns, etc. for non-profits.

  4. Lone Rock Point

    Tagline: Public sector solutions that are out of this world.

    Message: We take highly custom projects from government and public sector agencies. (We've worked with NASA and we can't stop cleverly referencing it everywhere.)

You might see these and think, these are all really big agencies. We can't say things like "delivering the world's largest WordPress experiences!?" That's okay. Say the thing that caters to your immediate goals. Your marketing message evolves as you evolve.Lone Rock Point called themselves a "boutique consultancy" before they shipped the NASA project and eventually found their thing.Did you notice how each agency's website clearly states what kind of projects they (want to) do and / or who they (want to) work with?Is your website effectively conveying your marketing message?